A short history of luxury: Mumm, the “Champagne of the Sovereign of England”

If England mourns its Queen, it is also the case for the champagne house Mumm, which was very often on the banquet table of Elizabeth II.

The history between the royal family of England and the Champagne house Mumm is not new. In 1886, the British Crown recognized G.H. Mumm Champagne as the official supplier of Her Majesty Queen Victoria and her son, Prince Albert-Eduard of Wales, the future Edward VII.

This recognition was granted by the “Royal warrant”, a warrant issued to companies supplying goods or services to a royal court or certain members of the royal family. This precious document, written by hand, bears an official seal and the signature of the Lord Steward at the head of the Royal Household. It was originally valid for ten years, but was later reduced to five years.

In the 1900s, many royal families from all over Europe, from Austria-Hungary, Belgium, the Netherlands, Prussia, Denmark, Sweden and Norway, were won over by the Mumm style. As the official supplier to the Royal Court of England, Mumm champagne was served at the coronation of Edward VII in 1902 and at the Derby Day banquet at Buckingham Palace in 1904. The House of Mumm displayed this recognition by creating a special label: “G.H.Mumm et Co Champagne des Souverains” on which the coats of arms of its customers appear.

But to celebrate the jubilee of its reign last June, the court committed an infidelity to Champagne Mumm by tasting, for the first time, an English sparkling wine made from pinot noir, meunier and chardonnay grown in Kent and West Sussex. The bottle was also labeled with the embroidery of the Queen’s dress.

Regarding the Champagne, it will be necessary, following the death of the Queen, to make some changes to the label on the bottles, as explained by Sebastien Lebon, ambassador at Mumm, to France 3: “Initially, a new mention will be affixed to the mandate. It will no longer say Our Majesty The Queen, but rather The Late Queen and we will have a new commission in 2024 that will decide whether or not to continue to award us this warrant.”

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.