London Fashion Week, full of ideas

Fashion Week ended in London on February 22 after five days of shows. Two iconic brands were particularly noted for their absence: Burberry and Victoria Beckham.

For this London Fashion Week, 37 public shows were scheduled, including established brands and regulars of this event, presenting both women’s and men’s collections. Burberry is planning a show in London on March 11, outside of Fashion Week, and Victoria Beckham has already given a taste by unveiling her Fall-Winter 2022-23 pre-collection at the brand’s London headquarters in mid-January.

Mixing genres at Edward Crutchley

The shows opened with Edward Crutchley, who was not lacking in panache, with his openwork skinny cuts and androgynous elegance. Edward Crutchley always distinguishes himself by his ability to mix different eras in sharp creations, between knitwear and overlays.

Gothic sensuality at Simone Rocha

At Simone Rocha, we find semi-sheer nightie dresses worn over twisted micro-sweaters cut like bras, with black tights studded with beads. Simone Rocha’s romanticism becomes darker, with gothic and Japanese inspirations.

Transparency game for Nensi Dojaka

The 2021 LVMH Prize winner, Nensi Dojaka, presents garments with symmetrical and graphic constructions where one can read her training in lingerie. The exacerbated sensuality and the power of very beautiful cuts make the pieces very desirable. “I have recently created dresses in this spirit for celebrities, and wanted to continue to explore this genre, while mixing it with other possibilities” explains the designer.

Sexy suggested for the Erdem label

At Erdem, floral lace is superimposed on sequins and embroidery. We also find strict suits in the Marlene Dietrich, pleated sets like Fortuny and very worked nuisettes. “I wanted to revive, in a more ghostly way, a cabaret of the 1920s, by claiming its sexual subtext: a bra is assumed over a dress” comments Erdem Moralioglu, inspired by the “fluidity of genres” of the images of the Austrian photographer Madame d’Ora (1881-1963).

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.