Gucci exports to Seoul… for a restaurant !

A Gucci restaurant will open on March 28 in Seoul in collaboration with Italian chef Massimo Bottura.

In Seoul, Gucci is planning to open its contemporary restaurant called “Gucci Osteria Seoul” in the Itaewon district of Seoul. The restaurant will feature Italian celebrity chef Massimo Bottura.

This will be the fourth restaurant in the Gucci/Bottura collaboration, following restaurants in Florence, Italy, Los Angeles, USA and Tokyo, Japan.

The Seoul restaurant will be located on the fifth floor of the Gucci Gaok building in Itaewon, and will offer a fusion menu of Italian and Korean cuisines. The interior design of Gucci Osteria Seoul follows the design of Gucci Osteria Tokyo, with starry ceiling lights, parquet flooring and a marble mosaic on the terrace. In addition to the main dining room and terrace, the restaurant also houses a private dining room dubbed the “Hall of Mirrors” with a capacity of eight people.

The menu has been designed by Massimo Bottura, the chef-owner of three Michelin-starred restaurant Osteria Francescana, Gucci Osteria Florence chef Karime Lopez, and the two chefs from Gucci Osteria in Seoul, Jeon Hyung-gyu and Davide Cardellini. The menu will include the chefs’ signature dishes such as Tortellini with Parmigiano Reggiano cream and Korean-inspired dishes, Seoul Garden and Summer in Adriatic.

Osteria Gucci Seoul has already opened online reservations via the Gucci Gaok website.

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.