Lacoste x Minecraft : the crocodile enters the video game

Luxury brands are no strangers to collaborations with the world of video games, but this collaboration between Lacoste and the famous video game Minecraft is one of the most anticipated of the year.

A few weeks ago, players of the video game Minecraft were able to enjoy a collaboration with the streetwear brand Puma, but today a collection with Lacoste has been revealed.

Thanks to this partnership, Minecraft players will be able to enjoy new content, including Croco Island, allowing them to take part in four new and original activities.

Not surprisingly, the activities include tennis, a reference to René Lacoste, a former top player in the sport. But if that’s not your favourite activity, you can still take part in a parkour circuit or a treasure hunt, available for five weeks.

The Lacoste x Minecraft collection is composed of pieces for men, women and children. There is a printed polo shirt, a monochrome sweatshirt, a cap with a big crocodile on it or more sportswear pieces such as leggings or a bra.

For this collection, the famous crocodile has been redesigned and pixelated by the Minecraft Creative Studio. Lacoste underlines the porous border between fashion and video games with the slogan : “Build your style like you build your Minecraft world. With lightness and tenacity. Create a unique look, just like you.”

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.