Charriol is inspired by Saint-Tropez for its new jewelry collection

The Charriol watch and jewelry company is once again tapping into the style of the famous seaside village for its newest jewelry collection.

History

Philippe Charriol founded the Charriol watchmaking company in Geneva, Switzerland in 1983. In the 1980s, Philippe Charriol concentrated his efforts in Asia, which enabled him to lay the foundations of his luxury group. The group then rapidly expanded to the Middle East, Europe and America.

Before founding his own brand, Philippe Charriol was for fifteen years one of the leaders of the House of Cartier. He held various positions there, including General Manager and Brand President for the Asian market.

The founder was also a pioneer in online sales. Charriol was one of the first Swiss watch and jewelry brands to create its own e-commerce store, as early as 2008.

The Saint-Tropez collection

The Saint-Tropez jewelry collection by Charriol is now equipped with new exclusive models. Its distinctive sign? Its cabled bracelet made in Switzerland from an exclusive alloy of stainless steel and titanium.

In the new St-Tropez Mariner jewelry, the chain is reinterpreted endlessly through a mix of metals, patterns and pendants.

President and Creative Director Coralie Charriol explains the creative process: “The development was particularly revealing because it really unleashed the essence of the St-Tropez collection. Reimagining the chain was just the beginning. In the context of its maritime heritage, we were able to play with so many shapes and materials, each more exciting and pleasing than the last.” He enthuses, “For me, this is a collection that transports you straight to St. Tropez, evoking the sights, sounds and excitement of this singular place.”

To see the collection, click here.

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.