Le Bon Marché celebrates its 170th anniversary in style

From August 27th to October 16th, Le Bon Marché Rive Gauche celebrates its 170th anniversary and unveils surprises and animations not to be missed!

In 1852, Aristide Boucicaut, the son of hatters who moved to Paris to become a calico, quickly realized that there was a place for a new type of business. With his wife Marguerite, he transformed a simple shop into a Parisian “department store” with a wide range of products and where you could stroll around as you pleased. The Bon Marché Rive Gauche was born. Innovations multiplied: fixed prices, reduced margins, home delivery, white month, sales, private concerts, library corner… All over the world, people were inspired by this commercial model invented by this pioneering couple.

For the 170th anniversary of the department store, it’s time to celebrate with multiple events. Orange, the emblem of Le Bon Marché, is the color of choice for this colorful anniversary. From ready-to-wear to accessories and home decor, Le Bon Marché has created a series of original products in collaboration with exceptional brands.

In addition to shopping, the department store is offering a raffle. To be won? An electric bike, precious jewelry, beautiful leather goods or a beautiful candle. To be found on the second floor of the store and online. Another exclusive feature is that every Thursday from 5pm onwards, traditional surprise bags filled with gifts are on sale for 39 euros!

*“Au bonheur des Dames” © Le Bon Marché Rive Gauche*

But to be completely immersed in the history of this emblematic place, Le Bon Marché also offers a play within the store itself. At nightfall, Le Bon Marché Rive Gauche will open its doors after closing time to welcome visitors in complete privacy. For one evening, you can discover the store like never before. We dive into Emile Zola‘s Paris with “Au Bonheur des Dames”, an immersive work freely adapted from the famous novel.

Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.