Pink October : Ralph Lauren celebrates 22 years of the Pink Pony initiative

For the past 22 years, the Ralph Lauren brand has been involved in the “Pink Pony” campaign every October to raise awareness of breast cancer screening and to raise funds for research.

What is the aim of “Pink Pony”? To fight cancer, support education, research, early detection and reduction of diagnosis delays, research of treatments and referral of patients to cancer centres and hospitals.

“When a loved one has cancer, it affects us all – husbands, wives, mothers and fathers, brothers, sisters and friends. This is our initiative to fight cancer,” says Ralph Lauren.

This year, for the month of October, Ralph Lauren has decided to revisit the navy blue fleece hoodie, via a pink version of its conical logo, the famous polo player. All profits from sales will be donated to the fight against this disease, which is still taking its toll.

In France, the funds are donated to the Gustave Roussy Institute, the European Centre for the fight against cancer.

For the month of October, in Paris, Ralph’s restaurant is offering the “Pink Pony Cocktail”, a cocktail for a good cause. All profits from its sale will also be donated to cancer care and prevention.

Ralph Lauren will also release a series of videos called “Coffee at Ralph’s”. The videos will feature MSK Ralph Lauren Center patient Maria Tucker and her nurse, Jasmine Bibson, in conversation about her cancer journey. They will talk about the importance of having a supportive community and what it means to have hope.

Voir cette publication sur Instagram

Une publication partagée par Ralph Lauren (@ralphlauren)

The annual Pink Pony operation began 22 years ago. But in fact, the brand’s commitment to the fight against cancer goes back more than 30 years. In 2003, the brand established the Memorial Sloan Kettering Ralph Lauren Center (MSK RLC) in New York City’s Harlem neighborhood. This cancer care centre has become a model of accessible, humane, quality treatment, from which thousands of patients have already benefited.

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…