The 1.618 agency shows us its pop-up at Le Printemps

Last June, the 1.618 agency presented its interactive guide to highlight the eco-responsible work of its partner brands. Today, the digital experience becomes a physical one on the 6th floor of Printemps.

The creative agency 1.618, which has been federating luxury brands committed to ethical and sustainable issues since 2009, is unveiling its pop-up store in collaboration with Printemps. Here are three good reasons to go there.

Located on the 6th floor, just below the “7ᵉ Ciel” dedicated to circularity, the 1.618 pop-up offers, since September 22, a selection of high-end and creative products, combining style and ethics and approved by the 1.618 committee.

A committee of experts

The agency 1.618 Paris has set up a panel of independent experts in charge of approving the nomination of the hand-picked incoming brands. There are eight selection criteria: responsible innovation, environmental impact and energy consumption, eco-design of packaging, product life cycle management, ethical and societal commitments, educational role, sourcing management, traceability and responsible channels and finally the preservation of craftsmanship and know-how.

You will find a selection of these approved brands in the pop-up, including JEM, Katia Sanchez, Nout, Oppidum, Nomasei, Benjamin Benmoyal, Valentine Gauthier, and Dangleterre.

Thinking about the future

The path towards more ethical and eco-responsible practices is long and can only be done through the strength of the group. That’s why 1.618 Paris organizes quarterly meetings with its different members in order to introduce themselves and exchange on their good practices. This allows both to extend the network and to discuss the good ideas that can be implemented.

The agency, also concerned with raising awareness among the general public, has set up a Biennial event since 2009, a meeting halfway between an exhibition and a trade fair. It is an event designed for debates and meetings between individuals interested in the art of living and those curious to learn more about eco-responsibility.

The pop-up and the marketplace

In order to support the brands it represents, the agency has developed its own marketplace on its website as well as pop-ups to bring visibility.

The products are certified organic, vegan and or responsible. You can finally shop eco-responsibly with your eyes closed. For more information on the brands present, customers can go via a QRcode to the 1.618 Guide, which reveals the stories and commitments of the brands in the community.

To be found until December 31 on the 6th floor of Printemps in Paris and on the Printemps website.

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…