Valmont presents LumiCity, its latest skincare product for a luminous, protected complexion

Valmont completes its Luminosity range with a skincare product dedicated to skin protection. The Swiss cosmetics brand draws on its expertise in cellular cosmetics to create five formulations that filter the sun’s rays while stimulating radiance.

With its Luminosity range, skincare expert Valmont promises a radiant and glowing complexion. Designed for active women living in urban environments, the Luminosity ritual is a valuable ally for maintaining healthy skin every day. Unveiled last February, the LumiCity treatment is the latest innovation from Valmont laboratories to complement its beauty routine and protect against sun-induced aggressions.

As the primary cause of skin aging, sun exposure must be controlled and accompanied by adequate protection against UV rays. These rays penetrate the epidermis deeply and trigger the formation of free radicals, molecules capable of damaging collagen and elastin fibers. The skin then begins to lose its firmness, and wrinkles appear. Therefore, using sunscreen is essential to minimize damage.

This necessity is not lost on Sophie Vann Guillon, CEO of Valmont: “The young professionals of today are increasingly aware of the importance of daily sun protection, especially those living in cities. That’s why sun care products are now an integral part of the beauty routines of this generation. And it’s precisely for them, city dwellers in search of greenery and fresh air, that we have envisioned the latest addition to our Luminosity range: LumiCity, a concentrated Swiss natural treatment that combines UV protection with radiance-boosting ingredients to enjoy city life beautifully.“

Thanks to the presence of advanced active ingredients and natural components from the Swiss Alps, this new cream provides a genuine shield against external aggressions such as urban pollution, which promote premature skin aging and dull complexion.

The use of LumiCity infuses the skin with energizing ginseng, Triple anti-oxidant DNA, and radiance-revealing plants such as Lemon Balm, Cowslip, Peppermint, Yarrow, Lady’s Mantle, Speedwell, and Common Mallow for a luminous result.

A comprehensive range for a fresh complexion

To ensure the most effective results, the LumiCity treatment should be used as part of a complete routine. The Luminosity range highlights the powers of White Mulberry, an ancient secret of Japanese women renowned for its anti-spot and complexion-enhancing virtues. This skincare ritual provides all the essentials necessary for beautiful skin, especially in urban environments harsh on the epidermis.

Firstly, the LumiPeel lotion gently exfoliates the skin for a smooth, flawless complexion. Then, the LumiSence serum tightens dilated pores and adds radiance thanks to its light-enhancing technology.

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Next, the LumiCream treatment with its light second-skin effect cream that enhances and amplifies light for a radiant complexion. This result is prolonged by the use of LumiMask. Thanks to its papaya extracts that promote cellular renewal, this creamy mask removes surface dead skin cells while promoting deep cellular renewal.

To conclude this ritual, LumiCity cream applies a protective and transparent veil to the skin, while offering a mattifying finish to eliminate any unwanted shine.

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